Part 2: Six Ways to Mobilize for Summer

by Ashley Perry

Last week's article covered...

WHY mobilizing for the “summer slump” is SO very important.

(If you missed it, click here.) 

Fact is, 97% of people own a smartphone, and mobilizing your nonprofits’ website and fundraising efforts to make them easily mobile-accessible and shareable is the number one thing you can do to set yourself up for future success. 

Here are six ways to optimize your mobile presence.

1. Digital Wallets: Forget the Details

Think Google Pay, Apple Pay, and Paypal. They used to be relegated as “alternative” payment methods- but no more.

150 million Americans use digital wallets instead of carrying cards or cash, and 98% of them say they prefer it. Why?

They don’t need to remember the details. Also, when your donors don’t need to enter their names, billing information, or remember the right security code into a form- it makes it a lot easier and faster to donate on your page.

2. Mobile-friendly donation forms-

P2P campaigns

Peer to Peer (P2P) campaigns are one of the easiest and best ways to spread awareness of your mission.

We like to support causes that matter to our friends.

Design your P2P donation forms for mobile in mind, with as few steps as possible.

This is not the place for a lot of questions like “how did you hear about us? or “would you like to be a volunteer?”

This is straight facts- amount & frequency, the details, and payment. You’ll be collecting their emails, so you can ask your other questions later.

3. QR Codes- Yes, the Menu Things

Touchless tech has been around for a while, but, yay for Covid, now it’s popular.

Scan one of these little guys with your camera, and a website pops up. This is a world of opportunity. 

Ask your partners in the community to put your QR code on their receipts or on business flyers, in the newspapers…get creative.

4. Your Website- Mobile Friendly Design

Functionality is key to web design.

Whether your website is mobile-first or mobile-friendly, preview your design on your own phone in multiple browsers before you publish.

Have your entire staff access the page on their phones and get feedback- staff of all skill levels and different phone manufacturers.

Check your logos, dimensions, and layout on Safari and Chrome.

Your staff should tell you if there are any issues, but donors may not. They might just decide not to donate. 

5. Emails- Sharing is Caring

85-90% of people use smartphones to check their emails, but only 1 in 4 emails is opened.

You may have crafted a beautifully worded message using compelling data and statistics that should have readers rushing to empty their pockets.

However; if your email is weirdly formatted or possibly worse, a six-paragraph single-spaced billboard of alphabet soup ….it’s getting deleted, not read or forwarded.

Use simple design and clear, concise language.

6. Text Messaging-  Direct to Donors

95% of text messages are read and responded to within 3 minutes. 

SMS also has the highest click-through ratio (CTR) compared to email or Facebook marketing, with a 209% higher response rate.

Text campaigns are fast-paced, if you need to raise money quickly, this is one to try out.

Start your efforts NOW!! There's still plenty of time to implement change.

If you're unsure, I can talk you through it. The opportunities await!